About the project
The pandemic gave the opportunity to bring the Art world to the digital realm. This project focused on interpreting one of the biggest art-fairs into a full digital fair presentation.
A new Reality
A campaign composed of mixed scenes between real shots of the artwork and their digital representation of the all digital Frieze art-fair.
The pandemic ruptured all the standard project pipelines.
Frieze London art-fair was canceled and moved fully online.
What best way to represent Frieze London then to fully replicate it in 3D and showcase our own booth? the 3D made fair was used for a the full gallery campaign, from stills, videos and VR experiences.